How To Build Your Brand
Updated: Jan 5
Sure, everyone knows what a brand is. And you might be thinking to yourself, “why do I care about branding?” or you might be the others who understands the value.
When you hear of Facebook, Coco Cola and even underwear brands like Victoria Secret, you have a clear idea of what these products are already. These companies have mastered BRANDING.
Now the question would be how? Whether you’re looking for a job, a student, or gainfully employed, you must think, act, and plan like a business leader.
With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.
Employers Google you before they even invite you to an interview. (Your current employer probably has an eye on what you’re doing, too.) And when you interact with people, both online and offline, they’ll build up an image of who you.
And here’s where you come in: You want to be in control of all of those impressions.
Now, one will wonder: how do I get paid for my Brand. It's as simple as this, we would rather pay for a product or item that we are familiar with and that has a good reputation. In other words, companies, employers or investors will make an investment in you, because of your Brand.
AP24 toothpaste #AD commercial
If you haven’t gotten started on Instagram yet, download it to your mobile device from the Apple Store or Google Play (it’s free). After setting up your instagram account, follow others with the same interests as you. Make sure you keep your followers and new followers engaged. You’ll want to maintain a regular posting schedule, but don’t bombard your followers with too many posts. Also, Create visual consistency.
A visual social media report from WebDam found that 60 percent of the top brands on Instagram use the same theme for every post. Find a style that will become recognizable to your followers.
What's more interesting is that you can add up to 10 photos and videos to a single Instagram post, giving users the opportunity to swipe through and see each individual piece of content.
Collaborate with Influencers, Companies, Brands. When I first started instagram I had small amount of followers but with my marketing mind, I thought, 'what if I could collaborate with brands who are already insta-famous'. (want to collaborate, send me a message)
Ofcourse, no one would want to miss out a wonderful Chesapeake experience. In return they would blog about their experience on their social media. The best part was, I met some awesome bloggers (Melanin Majority, Serens Says, Monica Ahuja...), I not only got more social media leads, I had some lovely new customers on Island Chill Yacht Charters. With all these new leads and people I met on a daily basis, people became more familiar with my Brand.
So now I have laid out some simple steps into helping you build your Brand, create loyal followers, and ways in which you can use social media to make money.
I would love to hear how these small steps have helped you. Share your story with me!
About Author: Stacii StaySea is an well-rounded International Brand. She is a Actor, Host, Model, accomplished sailor and Entrepreneur.